What happens when you design a building like a bottle? What happens when you design a bottle like a building?

Which is more effective in making an impression in the minds of its user, client, audience, patrons, and viewers? Is scale the defining factor — does size matter?

Design is fluid and transmits across languages, cultures, land, and ocean. Whether you design an object tall enough to view from miles away, or effervescent enough to bring a crowd together in celebration…know that its quality will be measured in units that neither the architect or vintner used. You cannot measure personal satisfaction.