Photog by Peter Vidani
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Shut down your operation, closed for business/
Leave a foul taste in your mouth, like Guinness…" — Mobb Deep, "Hell on Earth"

You don’t have to be a fan of Bar Rescue to know that countless drinking places close every day…gone forever, lost to the memories of the former patrons. While there is a range of emotions that set in upon the closing — disappointment, heartache, happiness to some, anger to others — it eventually dissipates as we find another bar stool with our name on it at another establishment. Is that all it takes — on to the next one? What does the literal “Last Call” mean to the built and social fabric of our communities?

What does it mean to the patron? To the common visitor or urban transplant, it’s a lost opportunity to make a new acquaintance, learn something unexpected about their new surroundings, or see that new culture “in action”. This may not resonate with residents, as they may not give the same value to certain places that have “been there forever”. However, it’s a problem for them as well — the next time they want to show a visiting friend what their city is truly like, it may look the same as every other city in FranchiseTown, USA. What made that particular city unique passed on right under their noses, as they didn’t lift a finger to try and prevent it.

Let’s discuss the perspective of the changing city. When all this urban energy and social activity is gone, doesn’t it make our cities feel a bit dormant, just a little empty? Maybe lacking for that excitement and experience that you go home and tell someone about, or are able to pass along in recollection to a friend in a fond retelling? Every urban environment may not be like Vine Street in late 19th-century Cincinnati, which had 136 drinking places along its downtown stretch in 1890. That speaks to a certain culture of industry that sustains that level of activity — an industry long gone, with only physical remnants still visible.

Finally, the industry. One truism espoused by Bernard DeVoto was, “The surest proof of the moral foundation of the universe is that you can always find good whiskey if you will go looking for it." If one places closes, we can surely find another place willing to suit our tastes of fine cocktailing. However, what does that do to the local industry? In these tough times, it’s not easy to just set up shop somewhere. In simple terms, it’s hard out here for a publican. Small business loans, identifying and reaching a target user group, sustaining sales to woo continued supply — it takes more than just pouring a pony of spicy brown into a glass.

So, friends, in the words of Sean Connery, what are we prepared to do? The answer — realize that we can’t do it all ourselves. We must join together to keep our cities alive. About to enjoy that bottle of sweet brown you picked up the other week? Call over your buddy you haven’t spoken to in a month of Sundays to help you, so he knows what to look for upon his next visit to a drinking place. Stopping off for a quick cocktail with your main damie before a snazzy event? Have her girlfriends join you, and soak in their comments on how impeccably detailed a combination your suit and cufflinks make. Had an unexpectedly-informing exchange with the bartender at that corner spot, where you went for a “one and done”? Tell a couple people about it and send some business their way. The city will always be there, but it’s up to us to live in it.

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