"In terms of numbers, the London Games certainly have been the Twitter Olympics, far outpacing both the Beijing and Vancouver Games…
Over the years, Twitter, which did not respond to a request for comment on this story, has become the Olympics’ “cocktail hour,” where both athletes and couch dwellers chatter about the games, said Jason Damata, spokesman for Trendrr, a social media tracker…
“Two or four years ago it wasn’t as common. Four years ago, especially, it was really just people in their houses saying ‘Oh my gosh did you see that dive.’ It was people talking to their social circles,” he said. “As Twitter as a platform has evolved and behavior has evolved, it is happening on both ends. Now there are way more athletes who are on. And there are way more people who are sharing their viewing habits, on Twitter especially."
— CNN, “Welcome to the Twitter Olympics”
(Source: google.com)
